Meet Your Coach
Oscar Franco
Founder & Coach of ELV8 Coaching - a leadership and mental performance coaching practice built to help athletes, coaches, and high-performing professionals develop self-trust, strengthen their leadership mindset, and elevate to the next level on and off the field. My approach is rooted in one guiding principle: Coach the person, not the problem because problems, roles, and pressure will always change, but when YOU are equipped with the right mindset, tools, and perspective, you’re prepared for whatever comes next, without becoming dependent on coaching.
What I provide is coaching anchored in the three ELV8 pillars: Elevate (grow beyond your current level with intentional progression), Lead (develop leadership from the inside out, especially under pressure), and Value (build internal value and self-trust beyond titles, outcomes, or external validation). The 8 inspired by the Mamba Mentality not as a style choice, but as a philosophy of discipline, preparation, resilience, and consistency. In practice, that means we work on the areas that matter most when performance and identity collide: mindset and mental performance, leadership development, confidence and self-trust, identity beyond performance, decision-making under pressure, and transitions in sport or career.
The benefit to you is simple and real: you gain clarity, self-awareness, a stronger leadership mindset, and tools to navigate pressure and change, with confidence rooted in self-trust, not results. And because I care about your long-term growth, the goal isn’t reliance, it’s independence, so you leave coaching able to elevate and lead yourself for life. Alongside the ELV8 framework, I bring lived leadership experience (including 13 years of U.S. Army service), and a laidback, real-talk style that keeps the work grounded, practical, and human.